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 "HOW we make natural STONE universal and AFFORDABLE IN ITS USE. What are the benefits of Eco Smart Stone for BUILDERS and CONSUMERS?"



That’s the question we asked our staff recently. And we’re a passionate mob when it comes to stone. One eyed, totally biased and parochial would be tame labels. Usually our marketing team plans and constructs our advertising and copy. But for a change, and a little challenge we invited our staff to offer us words of wisdom and smart ideas in stone.

The brief was to communicate the main attributes of Eco Smart Stone in just words around one visual. The visual could be anything other than a building of stone.


In short we asked the team to best convey with the Eco Smart Stone brand that,  1.building green is affordable  2. real stone is affordable           3. natural stone requires little or no maintenance   4. future energy savings. The assumption is that most people already know the true beauty of natural stone, which has endured for years, and will endure for many more.


The following are just some of the ideas and interesting themes tossed around. Whilst we have fairly consistent branding it was fascinating to see the different twists portrayed by our staff. We were very impressed with the results, which is why we have displayed them here. And we had some fun too.


Sandstone home siding and cladding veneer that really stands out
Create your own stunning home street appeal with insulated limestone wall siding
Save on maintenance costs with real smart stone siding and cladding veneer

Weighing up the cost and affordabilty of natural stone siding and wall veneer

Smart decisions in walling materials make a lifetime of maintenance difference
Dollar for dollar sandstone wall veneer is better than most cladding
Building with insulated siding veneer to reduce energy costs is just smart
The true cost of cladding is the installed cost on the building facade
Green building materials offers energy savings for the life of the building
Insulated wall siding is superior to most other cladding products
Maintenance free wall building materials are a smart cladding decision
Choosing the right wall siding is important when it comes to green building and energy savings
You can build green with affordable stone wall cladding solutions
Get the green building advantage with smart siding veneer

Smart dogs and smart women

Build green homes with smart green eco wall siding
Eco wall cladding solutions for building green homes
Walling solutions are solved with smart green eco walling materials
Green wall siding and eco stone veneer gives you the smartest home in the street
Energy efficient eco homes are built with stone wall siding veneer
Maintenance free wall siding and cladding veneer is perfect for smart builders
Green homes can be built with eco build solutions stone cladding veneer
Smart stone wall siding products will give you the best looking home in the street
Smart siding and cladding materials save energy when building green
Smile with real stone siding veneer and cladding without faux and fake stone

There is obviously a dog lover amongst us stone lovers

Excellence in cladding veneer and wall siding from smart stone systems
Cladding systems that will make it easy to build affordable green ECO homes
Energy efficient building results from eco smart wall cladding choices
Smart stone wall siding and veneer for an energy efficient beautiful home
Green eco wall cladding can result in beautiful buildings that you can afford

Amazing how smart and intellectual a dog looks with glasses 

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